Privacy policy

This Privacy Policy describes how, Sophia Puck ( "We / us") CVR no. 36381582, Dronningensgade 50, 2. th, as the data controller, collects and processes your personal information when you are in contact with us, e.g. as a customer or as a partner / supplier.

As a rule, we only process ordinary personal data for certain company-related purposes and on the basis of legitimate interests. We therefore only process personal data that is relevant and necessary to fulfill the stated purposes.

We ensure that your personal data is processed in accordance with the applicable data protection rules at all times. If you have questions about the processing of your personal information, you can contact us by email

Processing of personal data

In accordance with the above, we may process the following personal information:

General personal information : Personal information you choose to provide to us, including contact information; name, address, telephone number, e-mail address, payment information.

Special categories of personal data : As a rule, we do not process personal data of a special nature.

Collection of personal information

We collect personal information directly from you.

If you are a contact person or an employee of one of our suppliers or partners, we collect name, job title, telephone number, e-mail address and other contact information when communicating with you or your employer.

Purpose of processing your personal data

The purpose of the processing of personal data is
1) To run our business, including ensuring that it is the right information we have on our customers and contacts with our partners.
2) To ensure that we can process your inquiry satisfactorily, including when delivering products from our webshop.

We only process your personal information for certain purposes when we have a legal reason.

The legal basis for the processing of personal data

The legal basis for the processing of your personal data is to fulfill a contract, in accordance with Article 6 (1) of the Data Protection Regulation. Article 6 (1) (b) and our legitimate interests in Article 6 (1) of the Data Protection Regulation 1 (f), unless the interests of the data subject or fundamental rights and freedoms requiring the protection of personal data take precedence over

We may also process personal data if it follows from a legal obligation or otherwise follows from law.

Disclosure of your personal information

We only pass on personal information where necessary, including to other partners, suppliers and data processors who are approved to assist in connection with our normal operations.

Personal information may be passed on to public authorities if the exchange is required by law.

Storage and deletion of your personal information

We store your personal information for as long as necessary, including for practical and administrative reasons, which follow from the accounting legislation. As a rule, we store your personal information as long as we have an active relationship with you and for 5 years thereafter. In special cases, we may, if necessary, process your personal data for a shorter or longer period, including in the event of an ongoing or potential litigation.

Your rights

We have implemented appropriate technical and organizational measures to protect your personal information and secure your rights as registered. You always have the right to request the exercise of any of the following rights. However, the ability to accommodate your request may in some cases be limited, e.g. because certain conditions must be met or because an exception applies.

Your rights are as follows:

  • the right to access the personal data we process about you,
  • the right to have your personal data corrected,
  • right of deletion when certain conditions are met,
  • the right to restrict the processing of your personal data,
  • right to data portability, ie. if certain conditions are met,
  • right of objection as well
  • the right not to be the subject of a decision based solely on automatic processing, including profiling.

If our processing of your personal data depends on a consent, you can withdraw the consent at any time. If a consent is revoked, however, this will not affect the processing of personal data that took place prior to the revocation.

You can search for more information in the Danish Data Protection Agency's guide to the data subjects' rights, which you will find here .

Inquiries and complaints

If you have questions regarding this personal data policy or want to exercise your rights, Sophia Puck can be contacted at

We strive to resolve your inquiry as soon as possible. If you are dissatisfied with our answer, you have the right to complain to the Danish Data Protection Agency (Borgergade 28, 1300 Copenhagen K, tel .: 33193200, or via e-mail:

Changes to the Personal Data Policy

This privacy policy will be updated as necessary as a result of changes in data protection law and practice.

Date of last change in personal data policy: 10. July 2020.